The Practice


I am taking a page out of Seth Godin’s book “The Practice: Shipping Creative Work”.

According to the book, the image below is a meme based on an old comic instruction manual on how to draw an owl.

Step 1: Draw two ovals and a line.

Step 2: Draw the owl.

Tada…now you have learned how draw an owl. 🤣

The humour lies in all the steps that are missing between step 1 and step 2.

The image below illustrates how other people’s advice on business development appears to me sometimes.

The advice I have received are iterations of:

📌 Be patient. Just do the work. The clients will come.

📌 Be patient. Your turn will come.

📌 Don’t worry. Just do good work.

📌 Build law practice in practice areas which are “trending”.

📌 Join chamber of commerce and be active.

Business development is a learning journey for me. I’m trying to figure out how step 1 will lead to step 2.

How does your business development journey look like? What has been your experience building your law practice?


This post was posted on Linkedin on 28 January 2022.

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