I am taking a page out of Seth Godin’s book “The Practice: Shipping Creative Work”.

According to the book, the image below is a meme based on an old comic instruction manual on how to draw an owl.

Step 1: Draw two ovals and a line.

Step 2: Draw the owl.

Tada…now you have learned how draw an owl. 🤣

The humour lies in all the steps that are missing between step 1 and step 2.
***

The image below illustrates how other people’s advice on business development appears to me sometimes.

The advice I have received are iterations of:

📌 Be patient. Just do the work. The clients will come.

📌 Be patient. Your turn will come.

📌 Don’t worry. Just do good work.

📌 Build law practice in practice areas which are “trending”.

📌 Join chamber of commerce and be active.

Business development is a learning journey for me. I’m trying to figure out how step 1 will lead to step 2.

How does your business development journey look like? What has been your experience building your law practice?

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This post was posted on Linkedin on 28 January 2022.